Ora’s Amazing Story (abridged version)

Hint: It didn't begin as an herbal skincare business.

In 2010 my 1 year old daughter developed eczema. I took her to the doctor to make sure it was in fact manageable eczema and nothing requiring urgent medical care. To my surprise, the Dr prescribed antibiotics and steroids without asking any questions about her diet, how long she had been having these symptoms, or investigating her environmental exposures, nothing. 

This was a big red flag for me as a mom.

Having an education in biology and plant based nutrition as well as some experience with herbs, I knew there must be a better way. I consulted with some master herbalists and naturopaths (ND’s) who all advised that I make her a salve, so I did. That salve is now known as Touchy Skin Salve!

It worked! I never filled those prescriptions, because I didn’t need to.

I already knew that herbs work, but I was still Amazed at how effective it was in soothing my daughters itchy, inflamed, and miserable skin! - Ora

Making salve is like making a pot of soup.

You don’t make one bowl, right? So I had extras, of course. I gave them out to friends, family, teachers etc. One of those teachers came to me a few weeks later gushing about how she could wear sandals while gardening again because the cracks on her heels were healed. She wanted more, but I didn’t have more, so she offered to pay me to make another batch. 

Big light bulb moment!

“Yes. Yes, I would be happy to make more,” was my reply. 

And so I did, and Ora’s Amazing Herbal was born.

image of Ora with her baby

A little backstory about me... In 1991, I was sick with Crohn’s disease. I was taking steroids as part of a treatment plan after being released from the hospital. I was hospitalized for treatment of life threatening symptoms - hemorrhaging and rapid weight loss of more than 10% of my body weight. I was weak, faint, exhausted and miserable. I was 18 years old and was tired of being sick all the time.

I told my doctor that I still just didn’t feel well, like I used to. That doctor looked at me the way one may look at a toddler who doesn’t want to go to sleep, and said to me, “Well, you may just have to get used to it.” He seemed to think that I needed to simply accept sub-optimal health as my new reality for the rest of my life.

He even went so far as to tell me that my diet would not have any impact, and not to bother making lifestyle changes. This is so obviously not true, that even at 18 I knew this was ridiculous.

To make a long story short, this experience guided me toward taking a more proactive role in my own health and healing. I began discovering the Amazing healing that holistic medicine, plant based nutrition, herbs and a clean lifestyle have to offer. Years later, I took what I had learned when I was 18 and applied it as a mother to help my daughter, and thus Ora’s was born.

Trustworthy Skincare

Let's jump another 15ish years. My products work because we use formulas that have stood the test of time, passed down from generation to generation of herbalists, midwives, and grandmothers and are backed by science.

Thank you for taking the time to read my story! I hope you feel a little inspired by it in some meaningful way.

At Ora’s Amazing Herbal we pride ourselves on our customer service just as much as we do our product quality, effectiveness and purity.

Please click here to be in touch with any product related questions, suggestions, feedback and love!

Thanks and be well, - Ora

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David Zimand Photography

Accomplishments & Contributions

  • Hand holding a jar of Ora's Amazing Herbal Touchy Skin Salve against a green background

    ⁠NEA Verified - Touchy Skin Salve

    Awarded the Seal of Acceptance from the National Eczema Association. Suitable for eczema and sensitive skin. Dermatologist tested.
  • A hand holding Ora's Amazing Herbal Newborn Salve against a bright blue sky background with white clouds. A green circular EWG Verified badge is overlaid on the top right of the jar.

    EWG Verified - Newborn Salve

    Meets EWG’s strict standards for ingredient transparency in clean beauty and baby products. Safe for mom, new baby, and the whole family.
  • A jar of ORA's Amazing Herbal Newborn Salve with a purple label flat lay on a white marble surface next to a wooden spoon holding yellow salve. Two circular Parents' Picks Awards 2024 Winner and 2025 badge graphics are shown on the left.

    Parents' Picks Award - Newborn Salve

    Awarded the Parents' Picks Award in 2024 & 2025. Thoughtful, gentle, nourishing, and soothing care for new baby’s delicate skin.
  • Center For Food Action Logo White Background

    1% of retail website sales Donated to CFA (Center for Food Action)

    1% of all retail website sales are donated to the Center for Food Action to help support local New Jersey families and neighbors in need.
  • Goldman Sachs 10,000 Small Businesses Alumni logo on a blue background

    Goldman Sachs 10k Small Businesses Alumni Cohort 27

    Proud graduate of Cohort 27 - part of a nationwide community of entrepreneurs focused on the growth of small businesses.
  • A white paper shopping bag plaque with printed text celebrating 10,000 orders, styled with yellow daisy flowers on a light beige background.

    10,000 Customer Orders on our Shopify Storefront

    Celebrating 10,000 customer orders and the community that made this milestone possible. Amazing Herbs, Amazing Skin, Amazing You! We love you! <3
  • The logo for HSCG (Handcrafted Soap & Cosmetic Guild) in dark gray text on a pale blue-gray background.

    Handcrafted Soap and Cosmetic Guild (HSCG) - Member

    Proud member of the Handcrafted Soap and Cosmetic Guild. Part of the world largest community of handcrafted soap, cosmetic, and candle makers.
  • A circular gray seal on a white background reading 'CERTIFIED NJ SMALL BUSINESS' with 'New Jersey, USA' below and a map outline of New Jersey in the center.

    Certified New Jersey Small Business

    Proudly certified as a New Jersey Small Business, Ora’s creates thoughtfully crafted herbal skincare with care, integrity, and a commitment to supporting our community.
  • A circular gray seal on a white background reading 'CERTIFIED WOMAN OWNED BUSINESS' around the edge and 'New Jersey, USA' at the bottom, with a simple mother-and-child line drawing in the center.

    Certified Woman Owned Business

    As a Woman Owned Business, Ora’s Amazing Herbal is built on care, purpose, and a passion for creating trusted herbal skincare for the whole family.